By Chiprang.com There are now several companies in India which are trying to capture the online advertising sphere. Earlier we have alrea...
There are now several companies in India which are trying to capture the online advertising sphere. Earlier we have already seen the likes of AdSenses.in review wherein some people who are not transparent enough to display their company’s address tried to lure publishers and advertisers.
Today, we will look at one of the latest advertising agency called Reach 360. This Bangalore based company is similar to Google’s AdSense in many ways. Its ads are based on contextual, CPM and also specific targeted ads.
First, unlike many ad agencies in India (Admaya, AdSenses.in, etc) Reach360 has their address clearly mentioned on their website. This is a good sign that the company is real and officials can be contacted when needed. Always look for addresses of any ad agencies before applying their service.
Reach360 has already boasted of having big companies as advertisers. Some of their clients are Citibank, AirTel, Skoda, Kotak, to ICICI Insurance. This is an additional advantage for publishers to know that their investment of space on their websites and blogs are likely to be a safe bet. In addition to this, the company has tie-up with international brands to boost the earning potential for approved publishers.
Well known publishers
Some of the big media houses are already using Reach360 ads on their websites. One such newspaper portal using Reach360 is Deccan Herald.
We love the rich variety of Texts, Banners (Gif, HTML & Flash) & Rich Media formats.
Contextual targeting - Our technology contextually matches display advertisements to relevant keywords within the publisher website. Clients will obtain greater ROI on their display campaigns through the keyword targeted content.
Big or Small Publishers
Reach360 said it accepts both big media houses and also blogs as publishers. So, even if you are a blogger you can still apply for their service. At this stage we are not exactly sure the returns for small time bloggers. But we’ll soon try to get access to their advertising rates like cost per thousand impression, etc.
Our view: Remember, we are looking Reach360 only from the Publisher’s point of view. We think it is a safe bet and better than Adsenses.in or Admaya and we’re still not sure if it can ever match Google’s AdSense. If you want to check out you may visit their Official Website Here.
Note:- If you have used their service do share your experience with our readers in the comment box below.