By Robert S, Chiprang.com I believe as a blogger you are familiar with AdSense and various formats it offers. We can broadly say that ther...
By Robert S, Chiprang.com
I believe as a blogger you are familiar with AdSense and various formats it offers. We can broadly say that there are both text and graphic format for Publishers and Advertisers.
If you are an advertiser you can select between the two formats. Same goes for bloggers who want to place ads on their blogs.
But, which one is the best?
The two formats have its pros and cons. These are:-
1. For advertisers, banner/image ads are more noticeable but are likely to bring sales. On the other hand, text ads will convert more sales but they are less visible.
2. Banner/Image ads are more noticeable but they are so common and people simply choose to ignore them after a short glance. The readers are already accustomed to this kind of ads. On the other hand, text ads are not forced upon the blog readers. I know they are greater chances of people noticing these ads, but experience of two years tells me that people are more likely to click them especially when the words are tempting and inquisitive.
3. You may also be aware that graphic/image ads are often paid per impression. The format is mostly used by advertiser who are trying to promote their brand name. Their main focus is to keep their brand known instead of giving the readers helpful materials or tips. So, they are not productive from a publisher/blogger point of view, specially if you are having few visitors.
4. Text ad formats have a mass and broader appeal for advertisers. I have seen that many advertisers do not have the patience or skills to make attractive image ads. So they end up with text based ads and so..as a blogger you have more choice meaning more ads to display on your blog.
5. Text-based ads are also also cheaper for the advertisers to create. So, they will rather spent that $150 charged for Image/graphic ads on text based ads. As a result, it benefits both the advertiser and the publisher.
However, these points are not to be taken as granted and final. I suggest you try out the two formats and see which is more profitable for you as a blogger. You’ll notice that the number of big brands that use Image/Graphic format are gradually becoming lesser and lesser… how many ‘flash’ ads have you seen lately? One or two..or not at all. There was a time when people were curious to see what was behind those flashy ‘Flash’ ads by however over the mouse. But, now your readers are too busy to waste their time. They just want quick and reliable information.
With big companies and advertisers concentrating on text-based ads it will be better if you use text based AdSense format.