Vibrant Media acquires Image Space Media, new opportunities for publishers

Robert S, Chiprang.com The advertising world is rapidly changing and with mergers of small but successful companies like Image Space Media...

Robert S, Chiprang.com

Vibrant AdsThe advertising world is rapidly changing and with mergers of small but successful companies like Image Space Media and Vibrant Media, publishers and bloggers are having more options to choose with which company they can work with.

Vibrant is a global leader in premium contextual advertising.

The announcement was made by both companies in a press statement.

“This acquisition combines our image technology with Vibrant’s unmatched scale, robust contextual platform, award-winning sales force and publisher service team.
Vibrant currently works with more than 6,500 publishers and the top 100 brands, including Samsung, Chrysler, and AXE. With this acquisition, we can deliver new and expanded revenue opportunities for you, and offer your site visitors an enhanced experience that is relevant to the content they are viewing. In addition to Vibrant Image, Vibrant has a suite of products that help publishers add incremental revenue: Vibrant In-Text, Vibrant Video, Vibrant Bar, and Vibrant Display.
For more information please visit.” IMS statement said.

Does this pose a threat to AdSense which is yet to come up with Imaged-based ads. I know the agreement with Luminate (formerly Pixazza) is in place but, it is not making much impression among publishers.

Also, as far as Image-based ads are concerned, the general mood among the publishers seems to be rather lukewarm. We are also yet to reach the IMS minimum payment threshold even after 2 years using their system.

Anyway, we wish the a very productive association for the two companies. And, for all those who can’t get AdSense account, try out Vibrant.

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