5 Ways to Gain Your Subscribers' Trust

By Anna Veer *, Guest Writer In email marketing, it is very important to gain your subscribers’ trust. Without trust, they won’t stay lon...

By Anna Veer*, Guest Writer

In email marketing, it is very important to gain your subscribers’ trust. Without trust, they won’t stay long as your subscribers. By strengthening their trust toward you, you will keep them loyal to your list. Ultimately, you can properly monetize your list without much problem. Here are 5 ways to gain your subscribers’ trust:

1. Be a solid information giver
Building trust is not about sending your subscribers lots of free gifts that will make them happy. Building trust is about your integrity. It’s about your integrity to deliver good information to your subscribers. The quality of your information is what will affect your subscribers’ trust toward you. If you keep sending them solid information, then you’ll be sure that they will keep trusting you for as long as you do it.

2. Be close to them
When you have a close friend, you will trust him. But, when you’re with a stranger, you won’t trust him completely. It’s the same with your subscribers. If you’re close enough to them, they will trust you. But, if you’re apart from them, you will not be trusted. At least, they will look at you with suspicion. How to be close with your subscribers? By constantly communicating and building personal relationship with them.

3. Be honest
People will trust those who are honest to them. If you’re full of trickery, then chances are your subscribers won’t trust you at all. There are many email marketers that are full of trickery. They send content to their subscribers with blatant advertisement in it. They seem to never be really honest with what they do. They usually trap their subscribers to click their affiliate link. Honesty is important to build trust. When you promote something, make sure that you’re promoting it because you really find it useful. When you’re honest, people will respect you.

4. Avoid sending unnecessary emails
If you keep sending quality emails with no fluff inside, your subscribers will eventually know that you’re trustworthy. If you don’t have something good to say, don’t say anything at all. But, in email marketing, constant communication is important. So, if you want to keep them to trust you, say valuable thing in each of your email.

5. Promise less and deliver more
Don’t promise anything to your subscribers that you can’t really fulfill it. You have to promise less and deliver more. In this way, your subscribers will like you as well as trust you. Do this in every aspect of your email marketing, whether when you’re delivering content or promotional email. Be sure to promise less and deliver more. If you can do it, your subscribers will be loyal to you.
Those are ways to gain your subscribers’ trust. As you may already know, trust is an important factor in successful email marketing campaign. If you want to generate more earnings from your list, you have to make your list to trust you first. Unless you do it, you’ll have problem in earning from your list.

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5 Ways to Gain Your Subscribers' Trust
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