By Francesca, Chiprang Guest Staff* Blogging has proven to be a good way of making money, at least for the lucky few who know how to use t...
By Francesca, Chiprang Guest Staff*
Blogging has proven to be a good way of making money, at least for the lucky few who know how to use their skills. There are various ways in which you can monetise your blogs, such as through advertising and sponsorship, affiliate deals, donations and 'flips'.
Advertising, Sponsorship and Affiliate Schemes
You can sell advertising space on your blog in a variety of ways. Programs such as AdSense are very popular and involve scanning your content's context for topics and then placing relevant image and text ads on to your blog site. You just have to paste in some code and then the income is earned via a CPC model – visitors clicking the ads on your site. These work well with niche blogs, particularly if they have a commercial element. Impression ads are an alternative and they pay a micro amount for every site visitor who sees the ad. These can earn you a good income, but only if you have a lot of visitors. RSS ads are also becoming popular and the systems for them are being developed.
With sponsorship, you find the advertisers yourself. Successful bloggers may find they have the reach to attract paid-for sponsorship deals with relevant companies. For example, a photography blogger with a lot of visitors may be able to get a sponsorship deal from a camera brand in return for text links, banner ads and buttons and mentions within the content.
Affiliate programmes work by paying you a commission for referring readers who then purchase a service or product. Amazon is the most common example. If you can match the right affiliate programme with the right blog topic, you can find monetary success over time.
Blog Flipping and Selling
The idea behind this is selling your blog to a commercial buyer and it represents the ultimate dream for many bloggers. There are examples of small blogs achieving successful sales via auctions or through private arrangements. If you create a quality blog which you build up over time to gain a strong readership base, you will have more chance of selling it on at a good price.
Finally, consider tip jars and donations, which some blogs do have success with. These will work if you have a loyal, substantial readership and you devote much time to keeping them informed or entertained.
If this has started to get you thinking about commercial deals, reciprocal arrangements, product lines and other big thoughts, then that is great. But remember the primary purpose of your blog, whether that's to entertain, inform or engage. Thousands of people blog for the enjoyment of others and only a few make a real income from it.
The most important thing is to stay true to your original reasons for blogging and grow your network slowly and surely. As soon as you start chasing money, it will be apparent in the look, feel and tone of the site and you may start to switch readers off. Bear this in mind too when placing adverts – keep them subtle and don't allow the money to overshadow the creative quality of your blog.
*This guest post was written exclusively for chiprang.com on behalf of www.IVA-expert.co.uk by Francesca, a British financial blogger with an interest in money and personal finance.