By Ben*, Guest Writer Hashtags fall squarely in the realm of Twitter. No other social network uses this tool, which makes it easy for othe...
By Ben*, Guest Writer
Hashtags fall squarely in the realm of Twitter. No other social network uses this tool, which makes it easy for others to find you. Additionally, hashtags automatically group your posts together in a way that helps to organize a conversation and build your real estate network. Hashtags are especially important when you consider how many real estate professionals or agencies exist on the social website. If you want to be more than just another bit of white noise and stand out from the crowd, you should be using hashtags to make connections and build your business.
Hashtags Versus Keywords
Twitter's search function allows you to find topics pretty easily, even if you don't use hashtags. However, the automatic grouping of hashtags makes it easy to see who is participating in conversation about the same subject. For example, a real estate convention might have an official hashtag, like "#REConvention". People who are specifically looking to converse about that convention will see your tag and might become part of your network.
Twitter lets you @reply one or more users, while you can directly message others, but there's so much content on the website that it can be difficult to reach everyone who might be interested in your current real estate discussion. How does a Twitter user who doesn't know you already exist find you? Hashtags are the answer! Using the hashtag lets others find you, because they're familiar with the topic and not you specifically. Remember to contribute useful tweets to the conversation, however.
Freedom In Limitation
Hashtags are shorter than keywords, too, so you can make better use of the character limit on Twitter. The limitation forces you to be creative, and tips are short posts that work well on Twitter. Consider short hashtags, like "#HomeSellingTips", which your readers will find valuable. Plus, the subject allows you to frequently post new information with the same hashtag, populating the hashtag page on Twitter, so that visitors can see all of your helpful tips.
If it's a good tag, others might join in on the conversation, helping to promote it. It's important to remember that hashtags are not an official function of the social website. Rather, they're all created by users just like yourself, which means that every trending topic was once a hashtag with only a few posts under its wing. If you build it, they will follow.
The Timing of Hashtags
You shouldn't necessarily add a hashtag to all of your content. However, you should add tags to content that is intended to be grouped together. For example, if you post new real estate listings on your website or blog post updates to your Twitter account, you can group each type of link together with a hashtag. When you think about it in this way, it's easy to imagine a small number of hashtags that you should manage to maximize your exposure on Twitter.
There is a website that tracks hashtags. Hashtag.org has a Twitter account--@hashtag--that automatically follows any people who follow it. If you make this account your friend, any hashtags you use will be tracked on the website.
Although it's not necessarily bad if other people pick up your hashtags, it can add more white noise or dilute your own content. If you wish to show only your own posts when linking to a hashtag, you can add your Twitter username to the link, such as "TwitterName #Hashtag".
The automatic function of hashtags on Twitter lets you create an entire group of real estate information that others can easily find to grow your network.
About the author: Ben is Social Media Consultant for more than 5 years. He has helped many companies to establish their online presence and improve their rankings. Currently, http://www.arvernebythesea.com/ , a real estate firm from NYC, hired him for making their social media campaigns. Thanks to for sharing with us some of his most useful Twitter tips which he implementend in his strategy.