By Hannah M*, Guest Writer You have finished your website and are ready to let the flood of hungry buyers come in from around the globe. T...
By Hannah M*, Guest Writer
You have finished your website and are ready to let the flood of hungry buyers come in from around the globe. The problem? No one knows that your website exists! Your site is one of over 100 million others on the internet, a veritable needle in a haystack. A sound marketing strategy will bring more visibility of your website in search pages organically. The following are powerful but easy ways to market your website.
Retargeting ads are becoming popular quickly and for good reason. Most websites suffer a lower conversion rate from visitor to buyer. Retargeting lets you bring those non-conversions back. Basically, when a visitor leaves your website a tracking cookie is placed in their browser. When they visit another site your ad is displayed reminding them to come back. This is a powerful psychological trick that makes many find their way back to your website often converting them into buyers.
Use Social Media
Everyone knows about Facebook but just having a fan page is not enough. With the recent timeline changes to Facebook, fan pages have changed quite a bit. No longer can you treat the fanpage as a static page. Timeline ensures that you must post regular updates to your page to keep it looking fresh and active. Otherwise, your visitors will see a "earlier in..." button at the top of your blank page. Don't neglect your cover photo which is an enormous opportunity to captivate your visitor's attention as pictures are more stimulating than plain text.
Make YouTube Videos
YouTube is another media giant online that you can create and upload content for free. Videos are excellent for visitor engagement. Statistics show that internet users spend more time watching video than all other activities on the internet combined. Videos are good to direct people to your site from YouTube but they also can be shared with others creating a "viral" outreach.
Become a Guest Blogger
Guest blogging is a great way to get the word out about your site. Find a blog with in a similar niche and offer to be a guest blogger. Most bloggers will give you a warm welcome since it means they can take a break from constantly writing. Write a helpful, timely blog post that will engage your readers and position you as an authority on the topic at hand. You will be allowed to leave a link back to your website in a short author bio at the end of the blog post. Readers wanting to see more of what you have to offer will follow you back to your site. This is a killer method because their website is already getting traffic and readers!
This is a method proven by time to work and work well if done right. Find blogs related to your content area that accept comments. Leave a thought-provoking comment that will add value to the discussion. Most blogs that allow comments also allow you to leave your name and a link back to your website. People will follow you, if you provide value.
Become a Forum Authority
There are more than just blogs to draw in a loyal user base. Forums related to your niche are a great way to find out where your hungry buyers are hanging out. Joining an appropriate forum will allow you to directly interact with your potential customers. Take advantage of this secret club and provide useful information without coming off as promotional. Most companies pay big bucks to be able to interact with their customers in this fashion.Hannah runs the website, Howmuchisit.org